Dulce & Coqueto is a creative bakery founded in 2021 that wanted to refresh its image for its 4th anniversary.
The brief was the lettering for its logo, keeping the italics and the girly, retro touch that has always defined the brand. I felt an inverted contrast in the letters would be a good way to highlight these ideas. Two extra versions were made: one with an outline and volume, and one with a flourish evoking cupcake meringue, both for use on stickers.
Character design: David Ramos.