Jardín Oculto is a specialty coffee brand created to bring small-lot growers’ coffees to more cafés and coffee lovers. The name comes from a poem, but also from the wide range of aromas and flavors each cup hides.
The logo started from the idea of a brand that grabs attention right away. I played with the counter-forms of the letters to draw small flower silhouettes that make up this garden. Beyond the logo, I designed ornamental flowers for social media as well as the labels for the coffee bags.